While I am not a big coffee drinker, my husband loves a cup every morning. On a recent shopping trip, I came across Starbucks Via Italian Roast and decided to purchase it for him to try. If you haven’t heard about Starbucks Via, here is some information from their website:
This is not instant coffee as you know it. This is rich, flavorful Starbucks® coffee in an instant.
Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water. Other instant coffees taste flat and lifeless. Starbucks VIA® Ready Brew is different – it’s full-bodied and flavorful, just like the Starbucks® coffee you know and love.
It’s made with the highest-quality, ethically sourced 100% arabica beans. The magic is in a proprietary, all-natural process that we spent years perfecting. We microgrind the coffee in a way that preserves all of their essential oils and flavor. No other coffee company takes this step, and it makes all the difference.
A big, bold, full-bodied cup of coffee, worthy of the Italian coffee tradition.
Now you can enjoy our bold and roasty-sweet Italian Roast in an instant. Just tear open a pack of Starbucks VIA® Ready Brew and add water. Let the coffee brew 10 seconds, stir, savor and enjoy.
It’s not instant coffee the way you know it. This is genuine, dark-roasted Starbucks® coffee. 100% arabica and ethically sourced. Isn’t it wonderful? There’s now an instant coffee that you can start a whole new tradition with.
Currently, they have three different flavors of the Ready Brew:
Columbia: The rich and smooth aroma of a real cup of coffee. Because that’s what it is.
There’s never been an instant like this. With Starbucks VIA® Ready Brew, at last there’s an instant coffee you can enjoy at home that’s as good as fresh-brewed Starbucks® coffee.
This is 100% Colombian arabica coffee, ethically sourced. To enjoy it, all you have to do is tear open a pack and add water. Let the coffee brew 10 seconds and stir. Then enjoy the rich, smooth taste, with that signature walnut-like taste found in great Colombian coffees.
Enjoy with: The hotel’s continental breakfast and complimentary newspaper.
Italian Roast: A big, bold, full-bodied cup of coffee, worthy of the Italian coffee tradition.
Now you can enjoy our bold and roasty-sweet Italian Roast in an instant. Just tear open a pack of Starbucks VIA® Ready Brew and add water. Let the coffee brew 10 seconds, stir, savor and enjoy.
It’s not instant coffee the way you know it. This is genuine, dark-roasted Starbucks® coffee. 100% arabica and ethically sourced. Isn’t it wonderful? There’s now an instant coffee that you can start a whole new tradition with.
Enjoy with: A breakfast bar and minutes to spare on your morning commute.
Decaf Italian Roast: We believe anytime is a great time for great coffee.
When we set out to create Starbucks VIA® Ready Brew, we wanted an outstanding cup of coffee that we could enjoy anywhere, at any moment.
That’s even more true with new Starbucks VIA® Decaf Italian Roast, because now “anytime” includes those occasions that call for the rich, bold taste of coffee – but not the caffeine. An after-dinner dessert? A late, late study break? A nightcap on the town? You’ll find all of these situations (and a thousand more) are perfect for our high-quality, 100% arabica, naturally decaffeinated instant coffee.
Enjoy with: Roasted marshmallows around a roaring campfire at night.
The instructions for making this are extremely simple. All you have to do is add the packet to 8 ounces of hot water and enjoy!
This morning, my husband tried his first cup and was impressed. He said it was better than any other instant coffee he has ever tried. I will definitely be purchasing this in the future for him for daily use at home as well as to take along on vacations. I highly recommend this product to anyone who enjoys coffee and doesn't want to brew or purchase each cup!
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